• Do you like looking at numbers?
• Do you think that you understand human behaviour?
• Do you keep up with the latest technological and marketing trends?

If your answer to the above three questions is a resounding “YES!”, then we have a job for you! XM Asia Pacific is hiring a marketing analyst for the Planning and Analytics department. We are looking for someone who can derive meaningful understanding of how people interacted and behaved with our digital campaigns.
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Since its inception, XM Asia Pacific has always preached about making use of data to improve on the final product that we deliver to our clients. So when we recently revamped our corporate website, we also made sure that we were collecting data about the use of its content. By doing so, the team can accomplish a number of goals, but the main one is that we have a better idea of the information that you, our readers, want from us.

To keep things simple, we’ve implemented Google Analytics on our corporate site and this blog. But beyond adding in the few lines of code, we’ve also customised our setup so that we can derive greater insights from our audiences. After all, a good carpenter is judged not by the tools that he uses, but how he makes use of those tools.

In future entries, I plan to demonstrate how even a free and easy-to-use tool like Google Analytics (or “gee eh”, as we like to call it internally) can be used to answer some challenging questions. And I hope you’ll join me in this journey of discovery of Web Analytics.

This entry was written by Balasingam-Chow Yu Hui. He has worked as a Marketing Analyst at XM Asia Pacific since 2006.

You may remember him as author of “What is Web Analytics?” or from within the Singaporean social media circles. Or you may have seen his musings at his blog, Yuhui’s Blogger, Twitter, or at Facebook. When he’s not working on Web Analytics, he can be found analysing how to improve his performance at Mario Kart Wii.