We’re thrilled to be able to share news of our latest win. See Campaign Brief, Asia for the details, but here’s the short of it:
The Singapore Tourism Board has appointed XM Asia to conceptualise and implement an integrated marketing communications plan to promote the importance of service in Singapore … XM Asia will work with the STB to develop creative avenues and messages to promote the importance of service to its core target market, which includes business decision makers, service staff and consumers.
Quoting John Conceicao, Executive Director for Capability & Innovation and Visitor Information & Feedback for STB, “XM Asia’s proposal is refreshing and addresses our need to drive a strong service culture in Singapore. Their proposed concept also complements other aspects of our overall strategy to bring service excellence up to the next level.”
“We’re thrilled that STB selected XM for such an important initiative,” said Paul Soon, CEO of XM Asia Pacific. “This really demonstrates that our capability extends well beyond our core digital specialty into real life applications, and the kind of strategic thinking we provide resonates across all channels to achieve our client’s business objectives.”
With the holidays just around the corner, we’re getting into the spirit here at XM…
Thanks to Joel, Leon, LiakWee, Lynn and Suliana for the photos. Keep track of life at XM by following the hashtag #xmasia on Instagram.
Safe travels to those who’ll be on the move and season’s greetings to all!
Wired Magazine’s collection of rules on the behaviour of highly evolved humans includes topics such as, “Don’t Google-Stalk Before a First Date” (so true), “If You Can’t Buy It Online, Feel Free to BitTorrent” (er, no comment), “Friend Your Boss But Not Your Boss’s Boss” (sorry Paul)… etc
Read more here.
A repository of content from different countries and cultures around the world. The main objective of the site is to promote internal and intercultural understand, and also to increase the curiosity of the world we live in about the cultural achievements in humanity.
You can browse by place, time, type of time or the contributing institution through the visual map interface. Interactive elements like the geographical clusters and timeline makes it a lot more interesting. Last check yielded 3 items for Singapore – photographs of a coffee plantation, rattan and wealthy Malays – interestingly weird.
Check it out here » World Digital Library.