XM Asia Pacific appointed by STB to promote a service culture in Singapore.
We’re thrilled to be able to share news of our latest win. See Campaign Brief, Asia for the details, but here’s the short of it:
The Singapore Tourism Board has appointed XM Asia to conceptualise and implement an integrated marketing communications plan to promote the importance of service in Singapore … XM Asia will work with the STB to develop creative avenues and messages to promote the importance of service to its core target market, which includes business decision makers, service staff and consumers.
Quoting John Conceicao, Executive Director for Capability & Innovation and Visitor Information & Feedback for STB, “XM Asia’s proposal is refreshing and addresses our need to drive a strong service culture in Singapore. Their proposed concept also complements other aspects of our overall strategy to bring service excellence up to the next level.”
“We’re thrilled that STB selected XM for such an important initiative,” said Paul Soon, CEO of XM Asia Pacific. “This really demonstrates that our capability extends well beyond our core digital specialty into real life applications, and the kind of strategic thinking we provide resonates across all channels to achieve our client’s business objectives.”
