Infocomm Development Authority (IDA) of Singapore continuous effort to help small and medium enterprises (SME) to move up the value chain through technology adoption and advancing in the digital world. The following PDF provide details on how SME can benefit from the various affordable infocomm packages.

If you runs a SME, clieck here to find out more.

I wrote about Cobra sometime back for monitoring brand and brand-related conversation in the online social media space. So far, Brandtology seem to provide some key differentiations. Not because it has more sophisticated technology stack, but its the use of a group of SMA ( social media analyst) to plough through machine-filtered conversations to better evaluate the sentiment and the quality of each post. As primitive as it may seems, till we can create Terminator-like type of machine, nothing can compare to a human-being “eavesdropping” on a conversation. After all, most of us understand sarcasm.

The following give an overview of Brandtology’s brand monitoring process:

Brandtology process for brand monitoring and analysis