Instead of bright yellow, sunshine, teenage romance/bromance ‘lovin the moment, McDonald’s has been getting quite a lot of attention online with their recent gay TVC. Yes, getting attention. But is this TVC really worth talking about, passionately? Is there a story that really connects to our hearts? Probably not. Is this just an attempt for a big corporation trying to be socially relevant and also an attempt to produce a very safe “controversial ad”? Probably. While I applaud the increasing number of markets accepting the fact that social media is really more than just another channel for communications, or even as a platform for conversations (theoretically yes, but in reality, no one’s going to your website to talk to you unless you are the subservient chicken from Burger King.), however the next step to that is really to create relevant content that speaks to the heart. Seriously, who cares if a guy eating at McDonald’s is gay or not?
So why is it getting attention online? Poor sentiments spread too. Spoken about with alot of passion? Ho-Hum.
Infocomm Development Authority of Singapore (IDA) continues to invest and enhance on the free wireless service that cover many parts of the island. This is one of many IDA’s strategic moves to ensure Singapore continues to be the leading IT hub for the region. With a higher bandwidth, more interesting application services can be developed and ultimately brings benefit to the general publics. We all looking forward to the island-wide deployment of the NextGen NBN which will set the blue sky for breakthrough digital services.
Late this week, the Infocomm Development Authority (IDA) relaunched its iN.SG newsletter. This website was developed by XM, which included several innovative solutions.
iN.SG is a monthly industry e-newsletter that covers news, events and developments that are making an impact in Singapore’s infocomm industry. As part of the revamp, IDA wanted to enable readers to easily opt in/out of the IDA newsletter and to update their contact details. It also wanted to introduce several interactive Web 2.0 functions to enhance the user experience.
This video provides a layman explanation on cloud computing, which is the way to go for businesses leveraging on technology to manage their business process, reaching out to their customers and as well as growing market share.
Cloud can takes on difrerent shapes and sizes to cater to different marketing needs such as content management system (CMS), customer relationship management (CRM) and supporting a campaign idea (eg. Starbucks Idea Website). We are currently developing a CRM program using one of the largest cloud computing provider. This allows our client to focus their investment on developing rewarding strategies and quality implementations and not on hefty software licensing and maintenance costs.
Congratulations to all the HP Touch team! We just pulled in two awards at the New York Festivals, a respectable Bronze and Silver. I will save you all our acceptance speech : ) Well done team, client and partners.
With the ability to handle multiple file formats, this is a great web-based tool for for creative professionals and teams to collaborate, share and engage. One of the key points on why ConceptShare claim that they work is the ability to re-create the experience of a group of people sitting around a table and marking up designs, debating and driving towards decisions that lead to a better product.
This would definitely help with teams that work across several networks to communicate comments, contextual feedback anytime and anywhere. Check it out here… http://www.conceptshare.com
Late this week, the Infocomm Development Authority (IDA) relaunched its 
