Just launched!

Now some of us fashion misfits at XM did not make the cut (Regina sets a high bar). So if you are cooler then the usual mob and like to showcase your style to the world then hit our new DKNY “Break the rules” competition for your chance to win a cool USD$2000 per week.

Spread the word!

http://www.dknyjeansintl.com/breaktherules/

Late this week, the Infocomm Development Authority (IDA) relaunched its iN.SG newsletter. This website was developed by XM, which included several innovative solutions.

iN.SG is a monthly industry e-newsletter that covers news, events and developments that are making an impact in Singapore’s infocomm industry. As part of the revamp, IDA wanted to enable readers to easily opt in/out of the IDA newsletter and to update their contact details. It also wanted to introduce several interactive Web 2.0 functions to enhance the user experience.

Congratulations to all the HP Touch team! We just pulled in two awards at the New York Festivals, a respectable Bronze and Silver. I will save you all our acceptance speech : ) Well done team, client and partners.

View the work: http://www.agency-showcase.com/hp_emo/hp_microsite.html

From Spingwise:

We’ve written about pay-what-you-want restaurants and magazine subscriptions, but we hadn’t yet heard of a similarly priced hotel. Sure enough, though, the new Ibis Singapore on Bencoolen hotel just last week launched a promotion that lets guests choose the rate they want to pay.

Rooms at the 538-room economy hotel, which opens this week in the heart of Singapore, are typically priced starting at SGD138 per room including free wifi. Through March 15, however, the pay-what-you-want competition runs during a designated portion of each day, as announced on the hotel’s site. Interested consumers need only sign up as members and make a bid for the price they’d like to pay during one of the announced promotion times. If they’re one of the first to bid, they can win a night at the hotel at exactly the price they offered. Bids have gone as high as SGD100, and the first promotional rooms sold out within minutes of the contest’s launch last Wednesday, according to a report in the Sydney Morning Herald.

Through a separate competition, meanwhile, members at the Ibis Singapore on Bencoolen—which is owned by French Accor Hotels—can also compete to become the best “Virtual General Manager” at the hotel by trying to fill an empty virtual hotel with as many friends as possible. Prizes in that competition include a free night at the hotel, while the grand prize winner receives four nights at the hotel along with round-trip airfare to Singapore for two.

Ever since Radiohead’s decision to let consumers choose their price for its In Rainbows album, pay-as-you-want schemes have become a trendy way for brands to be generous and attract a whole lot of goodwill and attention. One to try out in your next promotion….?

Website: www.paywhatyouwant.com.sg

Update by Yu Hui: the hotel has sold out its “pay what you want” rooms. Which either means that it had very limited supply (to test the market) or the promotion was wildly popular (which means it was a resounding success and we’re late to the game!). (11 June, 2:05pm)

With the ability to handle multiple file formats, this is a great web-based tool for for creative professionals and teams to collaborate, share and engage. One of the key points on why ConceptShare claim that they work is the ability to re-create the experience of a group of people sitting around a table and marking up designs, debating and driving towards decisions that lead to a better product.

This would definitely help with teams that work across several networks to communicate comments, contextual feedback anytime and anywhere. Check it out here… http://www.conceptshare.com

Identifying areas to improve sign ups, ease of use of forms and understanding the psychology of sign up (that’s the real problem, not the form).

From Joshua Porter, who presented at Webstock 2009 in New Zealand.