It’s been a big week for company news, and we have one more exciting development to share.
As reported today by Campaign Asia-Pacific, “XM Asia has brought award winning creative director Pei Pei Ng on board to amp up creative product across the range of the agency’s digital, user experience and social media offerings.”
Pei Pei brings over 20 years of creative experience to XM, including stints at Ogilvy & Mather, Saatchi & Saatchi, TBWA and JWT in both Bangkok and Singapore. Over that span, she’s created traditional, direct and interactive campaigns for a range blue-chip brands, including Singapore Airlines, Unilever, Procter & Gamble, American Express, United Overseas Bank, Seagram, Nike, Nokia, Motorola, Mattel and Canon. And that work has been recognized on the international stage, with awards from the One Show, D&AD, CLIO, LIA and Spikes, to go with Pei Pei’s two Gold Lions from Cannes.
Quoting XM Asia Pacific CEO Paul Soon, “Landing Pei Pei as our lead creative talent is a real coup because she ‘gets’ the space between brand and experience, be it local, regional or global. She learned, trained and won business under the very best mentors and we believe she will do the same for us.”
And her impact has already been felt, with Pei Pei playing a central role in XM’s recent STB GEMS Up win.
“Digital is the new ecosystem for brands, and I’m excited about bringing my expertise into this landscape,” said Pei Pei. “I look forward to working with the next generation of ‘imagineers’ to develop award-winning work that can impact and change consumer behaviours, both in the physical and digital world.”
A warm welcome to Pei Pei from the entire XM family!