Kevin Mintaraga, CEO of XM Gravity, is featured in a story in the March edition of Forbes Indonesia. Unfortunately, the article isn’t available online, but the print edition should still be available at newsstands across Indonesia.
See the March issue of Forbes Indonesia for a great feature on XM Gravity CEO Kevin Mintaraga, and the secret to his agency’s success.
The piece is focused on the secret to Kevin’s and, by association, XM Gravity’s, success, and is titled Selling Happiness. Here’s a snippet:
“I believe everyone in this company should be happy, because only happy people make other people happy,” says the chief executive of the country’s biggest digital agency (measured by number of staff) … “Believe it or not, when I focus on that thing [happiness], the company grows faster.”
Some may think this a naive view, but any doubters would have a hard time disputing the results. As mentioned in the quote above, XM Gravity is Indonesia’s biggest digital agency; and, at a personal level, when the agency then known as Magnivate was acquired by XM Asia Pacific in March of 2012, Kevin became the youngest CEO within the prestigious WPP group. As he says, “happy staff want to make clients happy,” and it’s working.
An important point to recognize, though, is that Kevin’s approach is rooted in much more than just words. He’s established processes and tools to help nurture the culture of happiness that’s been so central to the success of his agency. The latest example of this is a native mobile platform called the XM Gravity Happiness App that was developed in-house for use by XM employees.
XM Gravity has developed a native mobile app for iOS, Android and Blackberry OS to “pump up the happiness quotient among its own staff.”
The app was recently featured in a Campaign Brief, Asia story, where Kevin explained its genesis: “As a digital agency, we help our clients leverage technology and social media every day to meet their business goals. This time, we’re leveraging that know-how to help us achieve our own goals—happy staff who feel connected and cared for.”
The Happiness App has been rolled out within XM Gravity and, ultimately, will be deployed across the entire XM Asia Pacific network. As Kevin has observed, “only happy people make other people happy,” and we believe this is a truth that applies across cultures and borders.