As most brands sit up and watch Foursquare attempting to shift the FMCG paradigm with its location-based rewards and incentivization potential to encourage consumptions/conversions, Pepsi has did it a little differently by extending brand experience on its existing products and distribution through an existing piece of technology.

What if, a barcode can tell a story?

What if, a building can be made social?

How about, we let a product sell itself?

And lastly, why don’t more traditional media celebrate and embrace technologies to extend their experiential offerings?