Instead of bright yellow, sunshine, teenage romance/bromance ‘lovin the moment, McDonald’s has been getting quite a lot of attention online with their recent gay TVC. Yes, getting attention. But is this TVC really worth talking about, passionately? Is there a story that really connects to our hearts? Probably not. Is this just an attempt for a big corporation trying to be socially relevant and also an attempt to produce a very safe “controversial ad”? Probably. While I applaud the increasing number of markets accepting the fact that social media is really more than just another channel for communications, or even as a platform for conversations (theoretically yes, but in reality, no one’s going to your website to talk to you unless you are the subservient chicken from Burger King.), however the next step to that is really to create relevant content that speaks to the heart. Seriously, who cares if a guy eating at McDonald’s is gay or not?

So why is it getting attention online? Poor sentiments spread too. Spoken about with alot of passion? Ho-Hum.