From Google:

We recently announced that Google profile results now appear at the bottom of U.S. name-query search pages. Creating a profile gives you greater control over what people find when they search for your name on Google. Your profile can include online photos, links to your blog or other online profiles, and ways for people to contact you — and you can restrict contact information like your address and phone number to only the people and groups you choose.

When creating a profile, you have the option to use your Gmail username as a your profile URL (profiles.google.com/yourusername), so it’s easier to remember and share. Some examples:
http://profiles.google.com/mattcutts
http://profiles.google.com/felicia.day

If you want people to be able to contact you, but don’t want to reveal your email address to the world, you can hide your username and use a 24 digit number instead. Turn on the ‘Send a message’ feature, and anyone with a Google Account can send you a message through your profile, without having your email address revealed to them.

Don’t have a profile? Go to www.google.com/profiles to get started.

We are not talking about the venomous limbless scaly elongate reptile but a text analytic snake (a.k.a crawler) - COBRA (Corporate Brand and Reputation Analysis). IBM’s brand monitoring tool.

The brainchild of IBM’s research and consulting team, COBRA builds on the advanced data mining capabilities of IBM to help the client keep a finger on the pulse of millions of daily digital postings. Basically, it crawls the social space where conversations took place.

I hope to get hold of the IBM folks to find more about it and how it compares to the technology of companies such as  Onalytica, BuzzMetrics, Brandtology, JamiQ and Visible Technology

Social media marketing has become the latest “in” thing for marketers to do. So it should be of great concern to learn that such tactics could be a marketing “grey area” or, at worse, downright illegal. SEOmoz has an article that discusses the legality of social media marketing from a U.S. perspective. The Federal Trade Commission (FTC) has guidelines about disclosure for paid endorsements, as part of its rules about “stealth marketing”. Basically, this means that if you’ve been hired to say something good about a product or service, then you need to state that commercial relationship obviously.

This concern couldn’t come at a better time. Social media marketing is picking up steam in Asia Pacific. In Singapore, there have been many so-called “blogger events” to promote new products and/or services to key local bloggers. While the bloggers are usually not paid in cash, they could be paid in kind, e.g. sample products and contests (does free food count?). Depending on how strict the court wants to be, that could be construed as being paid to endorse.

Of course, the first question you should be asking is: is there a law or ruling in the local market that is similar to the FTC’s stance? I’m not a lawyer nor a legal expert, so I don’t have a clear answer to this. But I also realise that I — and any modern marketer — should be aware of it now.

So to all the legal mavens who are reading this, what do you think: is social media marketing legal in the Asia Pacific region?

This entry was written by Balasingam-Chow Yu Hui. He has worked as a Marketing Analyst at XM Asia Pacific since 2006.
You may remember him as author of “What is Web Analytics?” or from within the Singaporean social media circles. When he’s not working on Web Analytics, he can be found analysing how to improve his performance at Mario Kart Wii.

Source:

Collis, David J. & Rukstad, Miahael G. ”Can You Say What Your Strategy Is?” Harvard Business Review, April 2008.

Peripetics by ZEITGUISED from NotForPaper on Vimeo.