I wrote about Cobra sometime back for monitoring brand and brand-related conversation in the online social media space. So far, Brandtology seem to provide some key differentiations. Not because it has more sophisticated technology stack, but its the use of a group of SMA ( social media analyst) to plough through machine-filtered conversations to better evaluate the sentiment and the quality of each post. As primitive as it may seems, till we can create Terminator-like type of machine, nothing can compare to a human-being “eavesdropping” on a conversation. After all, most of us understand sarcasm.

The following give an overview of Brandtology’s brand monitoring process:

Brandtology process for brand monitoring and analysis