We are not talking about the venomous limbless scaly elongate reptile but a text analytic snake (a.k.a crawler) - COBRA (Corporate Brand and Reputation Analysis). IBM’s brand monitoring tool.

The brainchild of IBM’s research and consulting team, COBRA builds on the advanced data mining capabilities of IBM to help the client keep a finger on the pulse of millions of daily digital postings. Basically, it crawls the social space where conversations took place.

I hope to get hold of the IBM folks to find more about it and how it compares to the technology of companies such as  Onalytica, BuzzMetrics, Brandtology, JamiQ and Visible Technology