May 31, 2009 comments: Comments Off
Mention “social network” to anyone — especially a marketer — and you’ll probably get this response: “Facebook”. Facebook, the poster child for so-called Web 2.0 sites/services, has become so synonymous with the phrase “social network” that you will be hard pressed to think of another similar web service.
But while that may be true in a large and generally homogenous market like the United States, it does not necessarily apply in a fragmented market like the Asia Pacific. In this growing economic powerhouse, marketers have to consider the many different countries and languages, and the associated individual cultural eccentricities.
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Identifying areas to improve sign ups, ease of use of forms and understanding the psychology of sign up (that’s the real problem, not the form).
From Joshua Porter, who presented at Webstock 2009 in New Zealand.
Drag and drop this virtual highlighter to your browser’s toolbar and use it whenever you want to highlight any text on a web page!
Check it out here… http://www.markkit.net.
May 22, 2009 comments: Comments Off
I wrote about Cobra sometime back for monitoring brand and brand-related conversation in the online social media space. So far, Brandtology seem to provide some key differentiations. Not because it has more sophisticated technology stack, but its the use of a group of SMA ( social media analyst) to plough through machine-filtered conversations to better evaluate the sentiment and the quality of each post. As primitive as it may seems, till we can create Terminator-like type of machine, nothing can compare to a human-being “eavesdropping” on a conversation. After all, most of us understand sarcasm.
The following give an overview of Brandtology’s brand monitoring process: