Time Bomb - Interactive Graffiti (StupidKrap & Holler) from Mike Hill on Vimeo.

Mention “social network” to anyone — especially a marketer — and you’ll probably get this response: “Facebook”. Facebook, the poster child for so-called Web 2.0 sites/services, has become so synonymous with the phrase “social network” that you will be hard pressed to think of another similar web service.

But while that may be true in a large and generally homogenous market like the United States, it does not necessarily apply in a fragmented market like the Asia Pacific. In this growing economic powerhouse, marketers have to consider the many different countries and languages, and the associated individual cultural eccentricities.
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Identifying areas to improve sign ups, ease of use of forms and understanding the psychology of sign up (that’s the real problem, not the form).

From Joshua Porter, who presented at Webstock 2009 in New Zealand.

Drag and drop this virtual highlighter to your browser’s toolbar and use it whenever you want to highlight any text on a web page!

Check it out here…  http://www.markkit.net.

Webcam Piano with Quartz Composer from Memo Akten on Vimeo.

I wrote about Cobra sometime back for monitoring brand and brand-related conversation in the online social media space. So far, Brandtology seem to provide some key differentiations. Not because it has more sophisticated technology stack, but its the use of a group of SMA ( social media analyst) to plough through machine-filtered conversations to better evaluate the sentiment and the quality of each post. As primitive as it may seems, till we can create Terminator-like type of machine, nothing can compare to a human-being “eavesdropping” on a conversation. After all, most of us understand sarcasm.

The following give an overview of Brandtology’s brand monitoring process:

Brandtology process for brand monitoring and analysis

Life in 42 seconds. Chris Milk’s entry into Beijing’s 42×42 film festival.

Beautiful Losers film trailer from beautifullosersfilm on Vimeo.

BEAUTIFUL LOSERS celebrates the spirit behind one of the most influential cultural moments of a generation

In the early 1990’s a loose-knit group of likeminded outsiders found common ground at a little NYC storefront gallery. Rooted in the DIY (do-it-yourself) subcultures of skateboarding, surf, punk, hip hop & graffiti, they made art that reflected the lifestyles they led. Developing their craft with almost no influence from the “establishment” art world, this group, and the subcultures they sprang from, have now become a movement that has been transforming pop culture.

Starring a selection of artists who are considered leaders within this culture, Beautiful Losers focuses on the telling of personal stories. It speaks to themes of what happens when the outside becomes “in” as it explores the creative ethos connecting these artists and today’s youth.