Apr 30, 2009 comments: Comments Off
From Creativity Online:
This week, we’ll stay with YouTube and turn to short films from Google for its web browser Chrome. Yep, you heard right, the search god is indeed turning to uncharacteristic marketing tactics, in this case a web video campaign, to push the browser, which has only gained measly market share from competitors Internet Explorer, Mozilla and Safari, since its launch last fall. Today, Google launched a YouTube channel with 11 videos extolling the virtues of the new browser from designers, illustrators and creative shops such as Motion Theory and Superfad—Ad Age has more on the story.
This effort follows Chrome Experiments, a website featuring user-submitted coding experiments. While the films are only on YouTube for now and Google’s hoping for viral pass-along, a media buy is not out of the question. Can you believe it? Is Google diluting its too-cool-for-advertising image to save Chrome? Is “advertising for Google” an oxymoron? Will we be seeing Google spots on TV anytime soon?