One Show “First Cut” and Finalists announced and can be downloaded here. Well done to all on the Shortlist.

Post-lunch workout to generate some endorphins into the system.

Bawls Buzz copywriting

Once in a while, you come across a product that makes humorous use of copywriting. There’s no objective behind it, no marketing or sales tactic. Just something to lighten up your day.

Bawls Buzz does it with its copywriting on the bottom of its packing box — probably the last place you’d expect to see any creative work.

What other humorous copywriting have you come across?

This entry was written by Balasingam-Chow Yu Hui. He has worked as a Marketing Analyst at XM Asia Pacific since 2006.

You may remember him as author of “What is Web Analytics?” or from within the Singaporean social media circles. When he’s not working on Web Analytics, he can be found analysing how to improve his performance at Mario Kart Wii.

Nope, I am not talking about the F1 race but the 2009 Waseda University International e-Government Ranking.

Waseda University Institute of e-Government has been monitoring the development of e-Government worldwide. Singapore was ranked 2nd in 2007 and 2008, and 3rd in 2005 and 2006. The US always comes out top, but this year Singapore with a weighted score of 92.89 took the top spot. This is the first time an Asian country has taken the lead in the study.

With the launching of Next Generation Network, it will further boost the country infocomm development.

www.xm-folio.com

For those who played a part of the history… Thank you.